Stark
STARK was founded in 1896 under the name of DDT Detail, in which all the stores in the division carried their own local names. In connection with a major branding project in October 2004, the division established a nationwide cooperation and a common identity for all of its stores under the new name "STARK".
The number of builders’ merchant outlets has increased significantly from 1988-1990 due to a consolidation in the builders’ merchant industry. Today, the STARK division is nationwide in Denmark and Greenland.
The primary STARK customers are both professional contractors and DIY builders - the latter being semi-professional consumers who comprise a group somewhere between typical consumer DIY’ers and professional builders.
Professional customers are served from the builders’ merchant outlets, where they have access to more than half a million products - the most widely used are always held in stock, and the rest can be ordered upon customer request - and access to professional advice on all phases of the building process is always available. In addition, about half the stores have a DIY section where consumer DIY’ers can choose from a wide and well-assorted product range.


