Strategy
The strategic agenda is our main management tool. It focuses on developing value-creating businesses, services, products, solutions, etc., and ensuring that the complete supply chain from purchase to sales is efficient.
In brief, the plan can be divided into three focus areas:
- Value creation
- Efficiency
- Managed growth
Value creation
means creating value for our customers, suppliers and for ourselves within the areas of purchasing, logistics, advice and sales. We focus on the overall trade in building, heating and plumbing in the Nordic counties and Central and Eastern Europe. The individual divisions have further defined which specific value creating activities fits their clientele.
Efficiency
is formulated in three primary targets, which establish a unified and transparent basis for development and measurement: plan 45, 20a and 20b. The plans in question apply to the whole group.
The staff costs of each reporting business unit may not exceed 45% of the gross profit. |
Adjusted operating profit should constitute at least 20% of gross profit. |
Adjusted operating profit should constitute at least 20% of the adjusted capital employed. |
Growth
is based on a clearly defined value creation and attainable efficiency targets. The revenue growth is to be achieved through new openings and acquisitions as well as from the optimisation of daily sales and expanding market shares. The growth target is formulated in plan 10.
Minimum 10 percent sales growth annually. |